Friday, June 27, 2014

Roadtest Approved

We hosted a training in our office last week. The beginning of the training particularly caught my attention.

“How many of you watch Game of Thrones,” said Eric Slaymaker, President of Winger Bros. Management and Winger’s Franchising, Inc.

Granted, just about anything that begins with Game of Thrones (GoT) can grab my attention these days, but I needed to hear where he was going with this!

Basically, it all boils down to this idea of adaption. In GoT, you adapt or you die (or you adapt and die, but let’s not get into any major analysis here). Now, things may not be quite that drastic in the world ‘o Winger’s, but it’s a pretty good lesson, one that we’ve been trying to take to heart for a while.

There’s a big difference between the adaption on GoT and us though. We’re trying to grow and change with purpose, not just because we’re forced to, so we’ve developed this thing we like to call “the Roadtest.”
Whenever we come up with a new idea, we put it to the Roadtest to see how it fits into our particular vision for Winger’s. We ask ourselves, "Does this match what we want to do? Does it help us provide the kind of delectable comfort food and energized atmosphere we strive for?"

For example, you should start seeing new lunch menus popping up in our stores. We've been working on this lunch menu for weeks, from recipe development to menu design and food tastings (my personal favorite).

Here's a picture from one of our  item tastings for the Lunch Menu. It's a delicious way to spend the afternoon.
I can’t wait to see what you think of our take on the American Club or hear what your favorite part of the Peppercorn Turkey Wrap is. I’m excited to see our kitchens stretch their creativity with the Dang Good Daily Sandwich. Whether you're enjoying the Mahi-Mahi Salad or can't get enough of the Endless Sticky Finger Lunch, we're sure you'll agree, it's a good day to be Roadtest approved.





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